Developing Your Personal Brand

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We think so much about the brands around us, whether it be the clothes you’re wearing, the food you’re eating, or that favorite television show you can’t stop watching. Take a step back, and think about your personal brand. Whether you’re an aspiring student, established professional, or even just someone’s friend – your personal brand is a very powerful tool that applies to everyone. The friends, family, and colleagues you surround yourself with likely have unique ways of describing you. Their description is much more likely to revolve around your behaviors and attitudes than your title.

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Why should we think about our personal brand? It’s important to consistently evaluate if what you’re doing in life makes you happy. If it’s not – it may be time for a personal re-branding. I graduated from the undergraduate program at Indiana University’s Kelley School of Business two years ago. As I’ve entered into the professional world, I’ve realize how important it is to love what you do. The average person today has 7-10 different jobs during his or her lifetime, as well as 2-3 different careers. If you’re not passionate about the work you do on a day-to-day basis, it may be time to re-brand yourself, or “career-switch.”

I think it’s extremely important for everyone to be self-aware and purposeful about their personal brand. It doesn’t just apply to celebrities, business owners, or bloggers. The Kelley School created this really helpful Personal Brand Workbook, which I wanted to share with all my readers. I’d encourage your to download the content and briefly think about how the topics apply to you. 

Download this interactive workbook from the Kelley School

Based on the Me, Inc. curriculum created by the Graduate Career Services team at the Indiana University Kelley School of Business

Thinking about your personal brand is only the beginning. This is your moment to begin to imagine new possibilities for yourself and find your own true success.

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As an undergraduate Kelley School alumni, I don’t have enough good things to say about my business school. Take it from the experts, Kelley’s Undergraduate Program ranked #1 by Bloomberg Businessweek in student quality by recruiters and #8 overall by both Bloomberg Businessweek and U.S. News & World Report.

Image Sources: The Kelley School

Happy Branding!

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