Lucky FABB West 2014 Experience

This weekend I was lucky enough (no pun intended 😉 ) to be invited to Lucky FABB in LA at the SLS Beverly Hills Hotel! This is a national conference for fashion and beauty bloggers. I’m a contributor on the Lucky FABB network, which is how I found out about the opportunity.

During the conference, I got to network with lots of other bloggers, learn to be a better blog, and hear industry experts speak. It was so nice to be surrounded by like-minded individuals who share a similar passion of mine.

Continue reading to see what I learned, what I wore, and who I saw!

There was a tremendous amount of information at the conference, but I left FABB with several key takeaways:

  • The future of blogging is mobile.
  • You can’t be a people pleaser as a blogger and cater to everyone.
  • “Activation is the new black” – there is an art and science to every blog, the science aspect is how you activate your brand.
  • #GirlBoss
  • Be positive, but realistic.
  • The ultimate form of leadership is empowering other women.
  • You have to have a sense of humor about fashion – everyone will look back at themselves in 10 years and laugh.
  • Blogs fit the discovery phase of online shopping.
  • Organic search results are key! They represent 94% of Google clicks.
  • Google Analytics, Google Analytics, Google Analytics *music to my market research ears*
  • You are very powerful behind the keyboard.

Event #1: The Pre-FABB Soiree featured lots of sexy hair, cocktails, and new friends!

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lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

Event #2: Lucky FABB starts!

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lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

Outfit details: Romper from a Heavenly Couture in Manhattan Beach, Blazer from Lauren Conrad, Watch from Fossil, Handbag from Kate Spade, and Shoes from Jeffrey Campbell.

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lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

Event #3: Welcome from Lucky’s Editor in Chief, Eva Chen

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Event #4: Next Level Tech

Raman Kia, Executive Director, Integrated Strategy, Condé Nast

Stephanie Mark, Director & Cofounder, The Coveteur

Hilary Peterson, Head of Business Development, Lyst

Event #5: A Style Conversation with Nasty Gal Founder and CEO, Sophia Amoruso

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lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

Sophia actually has a book coming out soon, Girl Boss, which I am very excited about! I love the Nasty Gal clothing brand, and it was interesting to hear how she got her start. I found out her favorite people to follow on Instagram are Snoop Dogg and Lena Dunham. She also enjoys the Wow Facts of Life Twitter account.

Event #6 Brand Experiences

There were lots of brands networking with the bloggers and telling us about their new offerings. Some of the experiences included P&G beauty booths, Caravelle New York, Pressed Juicery, Poshmark, Lucky Breaks Live, SimpleHuman, The Brave Collection, and Wendy’s new salad collections.

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Event #7: A Style Conversation with Creative Director of House of Harlow 1960, Nicole Richie

lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

Nicole was so inspiring to listen to! I walked away from the conference loving her even more. I learned all about her new garden and how she gardens in a Chanel fanny pack… “Fanny packs are DOPE” as she would say. She relayed that you have to have a sense of humor about fashion and the ultimate form of leadership is empowering other women. She also joked how she wanted to open a restaurant called, Nicki Fresh with 90s hip hop and fresh veggies from her garden — I’d be first in line!

Event #8: Lunch + Brand Experiences

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Event #9: Breakout Sessions 

I attended How to Grow your Traffic/SEO Checklist, Next-Level Personal Style, and How to Take the Best Videos

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lucky fabb, lucky fabb experience, fabb, bloggers, beauty bloggers, fashion bloggers

In Next Level Style, I got to hear tips and tricks from Celebrity Stylist Heidi Bivens, Supermodel Karolina Kurkova, and Song of Style Founder Aimee Song. I learned Karolina’s style must have’s are sneakers, classic pumps, a white button down, and a great cross body bag. Aimee’s must have is an awesome biker jacket!

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I also got to meet my favorite YouTuber, Ingrid Nilsen of Miss Glamorazzi! I felt like such a fan girl, but learned so much from her on how to shoot the best videos.

Event #10: A Style Conversation with Supermodel, Coco Rocha

She stated “there are 2 things I don’t believe in: trends and selfies” (!!) haha. She believes bloggers should feel very empowered, and we have a great deal of power behind our keyboards. Eva Chen filled us in about her favorite trends of the moment including crop tops and frumpy shoes.

Stay Tuned for Day 2 of my experience along with a video of what I got in my FABB gift bag! 🙂

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5 thoughts on “Lucky FABB West 2014 Experience

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